About the Studio
Built from an entire history.
Over a decade across brand strategy, UX, front-end development, and visual identity. The kind of range that looks like a career without a plan — until it doesn't.
The gap between the designer and the developer is where most websites fail.
Partial History is the studio I built because I was continually pointed in the same direction. Brand strategy. Visual identity. UX. Front-end development. Marketing. Teaching. A long stretch of asking why certain things resonate and most don't, why people choose one thing over another when the rational case for both is identical. The skills accumulated over more than a decade and it wasn't always obvious that they belonged together until I understood that the throughline was always the same question: what does this need to do, and what's the most effective way to do it?
A website is where most businesses live or die in the eyes of the people they're trying to reach. Getting the website right means thinking strategically about what it needs to do, designing with expert craft, and building it properly. In most studios those tasks are split between three different people. Here, it's one, which matters because the thinking behind all three is the same: start with the person on the other side of the screen.
What drives all of the work is a genuine interest in people. Why do they respond to some things and not others, why do certain ideas travel and others don't, why does the same approach work in one context and fail completely in another? Design and code are the tools, but the actual work is the pattern recognition that comes from watching how people move through an experience, identifying where the logic breaks down, understanding what a person needs to feel before they'll take the action a business is asking them to take. At its core, every brief is asking the same question: how do we connect this business to the people it needs to reach?
I work with founders and small businesses who need professional web work done without the overhead, the handoffs, or the account management layer that usually comes with it.
Where it comes from
Partial History
A solo web design and development studio, with brand strategy and identity work as a natural extension of the practice. No handoffs. No translation loss between the thinking and the making. The strategy, the design, and the code are one continuous act of problem-solving.
Enterprise & Financial Institutions
What it takes to make complexity feel simple.
Enterprise UX and front-end development for financial services: capital markets platforms, investment banking tools, CRM systems used by tens of thousands of demanding users daily. That pressure produces a useful habit: asking "why" until the simplest, truest version is unearthed.
Google — viA HUGE
What global scale actually requires.
Chromebook Plus, Google for Retail, global markets, Webby recognition, Creativepool Bronze. Working at that scale across languages, devices, and user contexts simultaneously develops a particular kind of discipline. The standard isn't "does this look right," it's "does this work, for everyone."
Independent practice, Juno College, and Concordia University
What teaching does to your thinking.
A decade of independent brand and digital strategy work alongside several years teaching UX and web development. Teaching is the most reliable test of whether you actually understand something. It's not about whether you can do it, but whether you can explain it clearly to someone encountering it for the first time. It raises the standard for your own work in ways that client feedback alone never could.
Early career
Where I learned that craft and code are two sides of the same coin.
The years spent learning both before the industry had fully decided what thinking and building were different disciplines. A designer who can build and a developer who can see is something rarer than either alone.
What's in the toolkit
Everything needed. Nothing extra.
Over a decade of considered practice across the full stack of web and brand work. The web disciplines are the core; brand and identity are the natural extension.
Web design
How it looks.
Front-End Development
How it works.
UX Strategy & Research
How it flows.
UI Design
How it feels.
Brand Strategy
What it means.
Visual Identity
How it's recognized.
Art Direction
How it's seen.
Graphic Design
How it's made.
Enough about me.
Tell me about you.
You've read enough to know whether this feels right. If it does, let's talk about what you're building.