Before the work begins
The Review.
This is not a vague impressions deck or a sales pitch. It's a thorough audit from someone who has spent more than a decade doing this work.
Fixed Investment
$2,500
Fixed price. Fixed scope. No ongoing commitment required.
A strategic read on your web presence from someone who understands both why sites fail and how to fix them — delivered as a clear, specific, actionable document.
Most founders know something isn't working before they can name it. The website isn't converting. Traffic is there but inquiries aren't. The brand looks inconsistent across touchpoints. Something is off, but the internal team is too close to it, too busy, or too uncertain about which problem to solve first.
The Review gives you clarity. It maps exactly what's working, what isn't, and, critically, why. It prioritizes findings so you know where to focus. And it tells you the truth, even when the truth is that the problem is simpler (or more complex) than you thought.
It's also a useful way to begin. You see how I think before committing to a longer engagement. Most reviews lead naturally to a next step, but they're designed to be valuable regardless where they lead.
Who it's for
Something feels off. You're not sure what.
The Review is for businesses at an inflection point. Not broken enough to panic, but not right enough to ignore.
You're about to make a significant web decision. A new platform, a redesign, a rebrand — something is about to cost you money and time. Before the scope is written and the budget is locked in, you want a clear-eyed read on what the site and brand actually need.
Your website isn't doing its job. Traffic is there. Inquiries aren't. Something in the UX, the copy, or the design is breaking the chain, and you'd like to know which.
You're about to invest in a redesign. You have a sense of what needs to change, but you want confirmation from someone outside the building before committing to a scope.
Your brand has outgrown itself. The company has evolved but the identity hasn't kept up. Customers sense the misalignment even if they can't name it.
You've just inherited someone else's site or brand. New role, new responsibility, same old assets. You need a clear-eyed baseline before making any decisions.
You want to know who you're working with first. Low-risk by design. See how I think before committing to a longer engagement.
What you Receive
Specific. Prioritized. Honest.
Six distinct deliverables. One coherent document. Designed to be actionable the moment the debrief call ends.
01
Strategic Assessment
Whether the site knows what it's for. Primary purpose, audience clarity, message hierarchy, and positioning, examined against the question every visitor is asking: is this for me, and does it give me a reason to stay?
02
Experience Assessment
What a first-time visitor actually encounters, before they know anything about the business. Where trust is established or lost, where the experience breaks from what the site intends, and what's missing at the moment a visitor is asked to act.
03
Structure & Content Assessment
How the site is organized and whether the content is doing its job. Navigation logic, page sequencing, labelling, and whether the copy is specific enough to differentiate and clear enough to move someone toward a decision.
04
Visual & Brand Assessment
Whether the visual identity is reinforcing the positioning or working against it. Consistency across pages, register, imagery, and the gap — if there is one — between what the site looks like and what it's claiming to be.
05
Technical Assessment
The baseline: page speed, mobile experience, SEO signals, accessibility, and anything broken or misconfigured that's working against everything else.
06
Findings, Recommendations, and Debrief
All findings consolidated, written plainly, and prioritized with the highest-impact issues first: no consultant-speak, no padding. Followed by a 60-minute call to walk through the document together, answer questions, and make sure everything is clear and actionable before you decide what to do next.
The Process
Ten days, start to finish.
The Review is for businesses at an inflection point. Not broken enough to panic, but not right enough to ignore.
Day 1
Kickoff.
A brief intake form and a 30 minute onboarding call to establish context, confirm access to any assets needed, and clarify your definition of success.
Days 2 - 7
Research & Analysis
I work independently, reviewing your brand materials, auditing your website, researching competitors, and building the findings document. No check-ins required from you during this phase.
Day 8
Document Delivered
The complete findings document lands in your inbox, formatted, clearly organized, and ready to read before the debrief call.
Day 10
Debrief Call
We walk through the findings together. I answer questions, clarify recommendations, and help you think through next steps, whether those involve Partial History or not.
Book a Review
Ready when you are.
Fill in the short form and I'll be in touch within two business days to confirm the engagement and schedule the kickoff call. The $2,500 fee is invoiced on kickoff, not before. If the findings lead to a Site engagement, the $2,500 is credited toward the project investment.
A note on fit
Not every project is a good fit for The Review. If the kickoff call makes that clear, I'll say so, and nothing is invoiced.